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10 Successful
Strategies to Site Promotion
Internet Marketing
Tips for Moms
1. Generate
Traffic. To generate a lot of traffic to your site and gain
recognition, you need to promote in as many places as you possibly
can. Do not throw all your advertising dollars in only one or two
spots. Try to determine or ask the amount of traffic they are
generating. Sites generating huge traffic often require higher
advertising rates. Be aware; however, that some sites requesting
high advertising rates, may not necessarily be generating that much
traffic. There are many sites out there that really offer a great
deal and do not charge high rates. To generate more traffic find
as many free places to advertise as you possibly can.
2. Target the
Right Market. Try to find
sites that target the type of audience you are marketing to.
Example: Someone selling baby products should advertise at baby
sites, mommy sites, networks, groups and forums where mommies hang out
and visit frequently. Just because you may be a work-at-home mom
doesn't mean you have to limit yourself to just advertising at "WAHM"
sites. Place your focus mainly where your targeted market will be,
but find all similar possibilities to target as well. Example:
If you sell educational products to career-minded young people, you
would want to focus where young people of this age visit frequently, but
you can also search for a few places to network where moms may visit who
have teens getting ready to graduate from high school.
3. Visit Mom
Sites. Spend time visiting other sites by moms and see where they
are advertising. If they are displaying a banner on their site
referring to some directory or networking site this gives you a clue
that they may have exchanged links or listed in their directory for free
in exchange for displaying their banner. Exchanging links with
websites of similar content and products as yours will help with
your search engine rankings and once again target your market. While you
are visiting other sites by moms, be sure to sign their guest book while
you are there. Many guest books allow you to add your website's
url.
4. Use the
Search Engines. Use Google
and Yahoo and do a search for "Free Advertising", "List
your URL", "Add your URL", "Add your
Site", "Free Site Promotion", etc. Also
include keywords you use for marketing your site. Just be cautious
before spending money with any new sites you haven't heard of before.
You will probably be surprised at how many sites you find that still
offer free advertising.
5. Go
Local. There is a HUGE competition going on all over the
internet especially for those who are promoting websites with direct
sales. "Local" is gaining popularity...and for a good
reason. If I decided to start buying Avon, for example,
I would probably prefer to buy from someone locally. Use the
search engines to do a search for free classified ads in your city and
nearby locations. See if you can find any local networks, groups,
forums, portals, directories, etc.
6. Write
Articles or Ebooks. You don't have to be a professional
writer. Just find some great content, some interesting facts, some
helpful hints, etc. Your article does not have to be very long at
all. To get better results, write more frequent short articles
than just a couple of big long ones now and then. Be sure to
include your name and website at the end. If you offer a
newsletter, promote it as well. After you write your article,
submit it to as many places as you possibly can. Give permission to
others to use your articles as long as they include your name and
website address.
7. Start a
Newsletter. Newsletters are a great way to generate repeat
traffic. It reminds your customer or interested visitors about
your site when they receive your newsletter. In your newsletter,
be sure to encourage your subscribers to forward your newsletter to a
friend. Include information about how they can easily subscribe to
your newsletter. Offering your subscribers a chance to win a free
gift will often help you receive more signups.
8. Add
Content. Content helps get repeat visits to your site.
Sites become stale without new content. If you have a site that
you can edit, use plenty of good content, especially using keywords that
the search engines will pick up particularly targeting your audience
that you are marketing too. If you don't have time to do this,
there are lots of sites that offer "free content" and
"free articles". Just do a search on the search engines
to locate them. You can use their content for your site instead of
trying to write your own content.
9. Partner
with Someone.
Working at home can begin to seem like a long lonesome journey.
Find someone you can connect with and trust. Exchange front page
links or banners and help each other promote your businesses. You
could even add your partner to your signature. For example, under
your name and link place: Partner, Sherry - partnerdomain.com.
Have your partner do the same for you. Write and promote a
newsletter together; manage a networking group together. Partners
can encourage each other and make the marketing road a little smoother.
10. Read
and Learn. Marketing is an
endless task that must be done to generate sales. The best tip I
can give is to read and learn all you can about marketing and sales.
You can do this on the internet as well as your local library. Find
someone who is successful and get some of their best tips. If
possible, set aside at least an hour or two each day promoting your
business. Many people make the mistake of thinking they can create
a website and traffic will automatically arrive. It just doesn't
happen. Behind each successful site is a hard worker who labored
away to advertise and promote. You can do it too!
Article by Rhonda
White
wahm-announce.com
*You have
permission to use the article above as long as you include
acknowledgement of name and url.
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